Fashion jewellery brand Lovisa is set to open its doors at Eastgate Square on Wednesday 12 August, bringing its trend-led collections, professional ear piercing services and ever-changing range of affordable accessories to the heart of Chester.
Located on Newgate Row, the new store will offer shoppers a wide selection of jewellery inspired by the latest runway trends and everyday style. With more than 150 new styles arriving in store every week, visitors can expect everything from everyday essentials to statement pieces, making it easy to refresh their look throughout the season.
Known for combining fashion-forward design with accessible prices, Lovisa has become a go-to destination for jewellery lovers looking to stack, layer and personalise their style.
Alongside its extensive jewellery collections, Lovisa is also recognised for its professional in-store ear piercing service. Whether you’re planning your first piercing or curating a unique ear stack, customers can enjoy a personalised consultation with Lovisa’s trained piercing specialists before selecting from an extensive range of premium piercing jewellery, including exclusive Lovisa designs and real gold options.
Walk-ins are welcome, making it easy to visit whenever inspiration strikes, while children receiving piercings will also receive a complimentary gift. Looking for something a little different? Lovisa also hosts Piercing Parties, offering a fun way to celebrate with friends while creating a memorable shared experience.
Joshua Nunnerley Stoops, Regional Manager, North West at Lovisa, said:
“We’re absolutely thrilled to be opening at Eastgate Square and bringing Lovisa to Chester as part of our continued UK expansion. We’ve had our eye on Chester for some time, and we’re excited to add a little extra sparkle to the city. We can’t wait to welcome shoppers into our newest store to discover the latest jewellery trends and experience our in-store piercing services.”
Lovisa opens at 9am on Wednesday 12 August on Newgate Row, opposite Rituals at Eastgate Square. Whether you’re searching for the perfect finishing touch, planning your next ear stack or treating yourself to a new piercing, be sure to stop by and explore everything the new store has to offer.