We’re delighted to share that H beauty will officially open at Eastgate Square on 12 February, marking a major milestone for both the centre and the city.
Highly anticipated and long awaited, H beauty brings a completely new beauty experience to Chester, one designed around discovery, play and taking time for yourself. The space has been thoughtfully designed to feel immersive and welcoming, encouraging visitors to explore, experiment and enjoy beauty in a more relaxed, experiential way.
One of the standout features of H beauty is its play tables, interactive areas where customers can try products freely, test textures, shades and fragrances, and discover what works for them before they buy. Alongside this, the store includes a dedicated masterclass and events space, designed to host expert-led sessions, tutorials and experiences throughout the year. More features about this iconic new store will be released as we near closer to opening – it’s all very exciting!
Opening celebrations will be announced very soon, with a programme of moments and experiences planned to mark the launch and welcome Chester into the space.
Gary Martin, Director of the Martin Property Group, said:
“We’re incredibly proud to confirm the opening date for H beauty at Eastgate Square. This has been a significant and carefully considered investment, and bringing such an iconic brand to Chester feels like a real milestone for the city. H beauty represents exactly the calibre of retailer we want to attract: brands that offer something distinctive, experiential and genuinely exciting, and this opening is a clear signal of the confidence we have in Chester’s future.”
Lisa Rogers, Centre Manager at Eastgate Square Chester, added:
“H beauty opening at Eastgate Square is such an exciting moment for the city. We know how much people have been looking forward to this, and it’s just the beginning of what’s to come. Over the next few weeks, visitors will continue to see Eastgate Square change in really tangible ways, with new spaces and moments designed for the city to enjoy. We can’t wait to welcome people in and celebrate this next chapter with Chester.”
The opening of H beauty forms part of a wider period of transformation at Eastgate Square, with refreshed spaces, new experiences and further announcements set to follow.
H beauty opens at Eastgate Square on 12 February.
Opening celebrations will be revealed soon – watch this space!